Your Instagram DMs Are Full of Botox Leads You'll Never See

The $800 Message You Missed While You Slept

She saw your before-and-after Reels, tapped over to your profile, and sent a DM asking about a lip filler consult - price, availability, whether you do a numbing consultation first. Classic high-intent language. By the time your front desk opened the next morning, she had already booked somewhere else.

This is not a rare edge case. One medspa group we work with in the Southeast was losing four to six consult requests a week this exact way - all through Instagram DMs, all after 7 PM.

Why After-Hours Is Your Highest-Stakes Window

Aesthetic shoppers research impulsively. They scroll before bed, compare injectors on lunch breaks, and make decisions when their motivation is highest - not during your business hours. If your reply lands six hours later, the emotional window has closed.

Boulevard and Vagaro can hold a booking link, but they can't have a conversation. A shopper asking "will this work for my forehead lines" needs a warm, knowledgeable reply - not a booking widget.

How Tom Captures the Consult Before You Wake Up

Tom, ARC's AI receptionist, works your Instagram DMs, your website chat, and your missed calls around the clock. He answers pre-consult questions about Botox units, filler longevity, and laser package options in a tone that matches your brand - then moves the conversation directly into a booking link synced with your Mindbody or Boulevard calendar.

He is HIPAA-aware by design, keeping intake details out of unsecured channels and routing anything clinical to your licensed staff. One storm-belt medspa we support added Tom specifically for after-hours DMs and saw their Thursday-to-Sunday consult capture rate climb noticeably within the first 30 days.

Membership Saves and Review Recovery, Too

Tom does not just book new faces. He also catches the membership cancellation text that comes in on a Saturday afternoon - the one where a client says she "just doesn't think she's using it enough." A timely, empathetic reply that offers a pause option or a complimentary add-on saves more memberships than any winback email campaign.

After a completed appointment, he follows up to request a Google or RealSelf review while the experience is still fresh - no manual follow-up required from your front desk.

Hire Tom Before Tonight's DMs Go Unanswered

Tom is available as your first hire on the Starter plan at $1,499/month (plus a one-time $5,000 onboarding), and you can try him free for 14 days. If your medspa runs a busy front desk and needs Tom plus outreach or marketing support, the Full Team plan at $4,999/month brings four AI teammates to your calendar. Start with Tom - put a real presence behind your Instagram tonight.