The 11:47pm Instagram DM that cost you a $3,400 package
A lead landed in your Instagram DMs at 11:47pm last Saturday. "Hi! How much is Botox?" By Monday 9am she had booked a consult with the spa one zip code over.
That is a $3,400 membership — walking out the door because of a 9-hour reply gap.
The pattern
Med-spa shoppers do 90% of their research at night. Peak DM hour is 9pm-midnight. Your front desk does not work those hours.
What hiring Hudson does
Hudson — the AI Outreach Specialist — picks up every inbound DM in 9 seconds, qualifies (Botox? filler? laser? membership?), HIPAA-soft on open channels, books into Mindbody or Boulevard. A Tampa spa went from missing 32% of overnight DMs to closing 81% inside 24h. ~$11,000 incremental package revenue month one.
Start with one
Hudson alone is $1,499/mo. One $3,400 membership a month means the next 11 months are paid for.
Sutton, Hudson, Tom, Sarah, Christi, Mike. Six named AI teammates working 24/7. The audit maps which one bleeds the most money in your shop today.
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