The Filler Inquiry You Missed at 10 PM Cost You $800

She Asked About Lip Filler at 10:14 PM

She'd been scrolling before-and-afters on Instagram for twenty minutes. She tapped your profile, read your bio, and sent a DM: "How much is 1 syringe of Juvederm and do you have anything open this week?"

Your front desk was home. Nobody answered until 9 AM.

By then, she'd already booked a consult at the spa two miles away.

The Economics of a Missed Aesthetic Inquiry

A single filler appointment runs $650 to $900 in most markets. Add a membership upsell - your Glow Club or whatever you've named it - and that one reply could have been worth $1,200 in year-one revenue.

Multiply that by the three or four DMs and website chat messages your front desk finds cold every Monday morning, and you're looking at a real number that doesn't show up anywhere in your Mindbody or Boulevard reporting.

The loss is invisible. That's what makes it so expensive.

What Christi Does While Your Team Sleeps

Christi is ARC's marketing teammate, and one of the things she handles is exactly this gap - after-hours social inquiries and website messages for aesthetics practices.

When that 10 PM DM comes in, Christi replies within minutes. She asks the right qualifying questions (treatment interest, timeline, whether they're a new or returning guest), answers common pre-consult questions about downtime and pricing ranges, and moves the conversation toward a booking link synced to your calendar inside Boulevard or Vagaro.

She doesn't collect clinical intake data or discuss medical history - that stays inside your HIPAA-compliant intake flow where it belongs. What she does is keep the human warm and interested until your licensed staff takes over.

One spa we work with in the Southeast started capturing an average of six additional booked consults per month just from after-hours social and chat traffic that had previously gone cold.

Instagram DMs Are Not a Side Channel Anymore

For med-spas running active organic content or paid social, Instagram is now a primary discovery channel. Prospective guests research on TikTok, validate on Instagram, and reach out by DM - often late at night when they're relaxed and actually thinking about their skin.

If your response time is eight-plus hours, you're not competing on that channel. You're just paying for content that generates leads for faster competitors.

Christi changes that math. She's active when your injectors are not, and she speaks the language your guests use - Botox units, filler syringes, BBL versus Halo, membership perks.

This Is a Revenue Recovery Problem, Not a Staffing Problem

Hiring a part-time evening coordinator to watch DMs is expensive, hard to staff consistently, and creates HIPAA exposure if that person isn't trained. The better move is putting a dedicated marketing teammate on the channel full-time.

Christi is available as part of the Full Team plan at $4,999/mo, which also gives you four AI teammates covering sales, outreach, reception, and marketing together. If you want to start with marketing coverage alone, that starts at $1,499/mo on the Starter tier.

Every plan includes a $5,000 one-time onboarding and a 14-day free trial.

Start With a Free AI Audit Before You Hire

Before you add any teammate, the smartest first step is understanding exactly where your inquiry drop-off is happening - DMs, your website chat, post-treatment follow-up, or membership churn saves.

Our free AI audit produces a 15-plus page custom report for your practice, delivered within 24 hours. It maps your specific gaps and tells you which teammate to hire first.

If after-hours Instagram inquiries are bleeding revenue the way they are for most aesthetics practices running active social, Christi is almost certainly the right place to start. Book the audit and find out.