Your Instagram DMs Are Full. Your Consult Book Isn't.
The 10 p.m. DM That Walked Out the Door
She saw your Reel on lip filler, tapped your profile, and slid into your DMs with three questions - price range, availability, and whether you offer numbing. By the time your front desk opened the next morning, she had already booked a consult across town.
This is not a rare miss. One med-spa we work with in the Scottsdale market was losing four to six high-intent inquiries every week to this exact gap - all of them Instagram or website form leads that arrived between 8 p.m. and 9 a.m.
What Tom Does While You Sleep
Tom is ARC's AI receptionist. He handles incoming DMs, web chat, and after-hours calls the way your best front-desk lead would - warmly, accurately, and without putting anyone on hold.
When a shopper asks about Botox pricing or your membership tiers, Tom pulls from your approved service menu and answers in plain language. He never quotes a clinical recommendation (HIPAA-aware guardrails are baked in), but he can absolutely confirm your starting unit price, describe your consult process, and drop a booking link that syncs directly with Boulevard or Vagaro.
The result for that Scottsdale location: consult bookings from after-hours traffic jumped meaningfully within the first 30 days - without adding a single front-desk hour.
Membership Saves and Review Captures, Too
Tom is not just an intake tool. When a Mindbody membership renewal lapses, he can follow up with a warm re-engagement message before that client quietly cancels. When a filler appointment closes, he can send a timed review request that routes happy clients to Google and catches concerns privately first.
Those two behaviors alone protect the revenue your membership economics depend on.
What This Costs vs. What You're Losing
Tom is available as your first hire on the Starter plan at $1,499 per month (plus a one-time $5,000 onboarding). Compare that to one lost filler client per week at an average ticket of $600 to $900 - the math closes fast.
If you want Tom paired with Sarah for client retention and churn saves, the Crew plan covers both teammates at $2,499 per month. Most growing medspas move to the Full Team plan at $4,999 to also bring in Hudson for outreach and Christi for marketing follow-up - four teammates covering the full client lifecycle.
Start With Tom Tonight
If after-hours DMs and slow reply times are your biggest leak right now, Tom is the hire to make first. You can trial him free for 14 days and have him live inside your Instagram and booking flow before your next promo campaign goes out. Start your free trial and hire Tom today.
Sutton, Hudson, Tom, Sarah, Christi, Mike. Six named AI teammates working 24/7. The audit maps which one bleeds the most money in your shop today.
The 11:47pm Instagram DM that cost you a $3,400 package
Most med spas miss 30-40% of after-hours consult requests. They land on Instagram and sit unread until 9am.
The Filler Inquiry You Missed at 10 PM Cost You $800
A high-intent shopper DMed your med-spa about lip filler after hours. By morning, she'd booked with your competitor.
Your Instagram DMs Are Losing Botox Clients While You Sleep
A high-intent shopper DMed your med spa at 11 p.m. asking about lip filler pricing - and booked your competitor by 8 a.m.
