The 2:47 AM Storm Lead That Went to Your Competitor

The Job Was Yours Until You Were Asleep

A cell drops two inches of hail on a subdivision at 11 PM. By 2:47 AM, a homeowner has already Googled three roofers, filled out your contact form, and texted the first company that replied. That company wasn't you - it was the crew down the road who had someone watching their inbox.

This is not a hypothetical. One storm-belt contractor we work with tracked six insurance leads in a single week that went cold before 8 AM office hours. At an average job value north of $12,000, that's a painful Monday morning math problem.

Why Insurance Leads Are the Worst Ones to Miss

Homeowners filing an insurance claim are on a clock. Their adjuster is already scheduled. They want a contractor locked in before that appointment so someone is there to scope damage, pull Xactimate line items, and fight the low-ball estimate. If you're not the first call, you're not the call.

They're also not going to leave a voicemail and wait. They'll move on in under three minutes.

Tom Doesn't Sleep - Your Receptionist Now Works Nights

Tom is ARC's AI receptionist. He picks up every inbound call, responds to every web form, and qualifies storm leads the moment they come in - whether that's 2 PM or 2 AM. He asks the right intake questions: date of loss, type of damage, insurance carrier, adjuster appointment scheduled yet.

By the time you open AccuLynx or JobNimbus at 7 AM, the lead is already logged, qualified, and flagged. You show up to the conversation already ahead.

One roofing company in the Midwest told us Tom handled their entire after-hours intake during a two-week hail season stretch - zero leads fell through without a same-night response.

Pair Tom With Hudson and You're Running a Machine

Once Tom captures the lead, Hudson - ARC's outreach teammate - starts the follow-up sequence. He sends a text confirmation, drops a pre-inspection checklist, and keeps the homeowner warm until your crew shows up with a ladder and a drone.

Tom alone runs on the Starter plan at $1,499/month plus a one-time $5,000 onboarding. Add Hudson and you're on the Crew plan at $2,499/month - two teammates covering intake and follow-up without adding payroll.

Start With Tom Tonight

If your biggest leak right now is after-hours storm leads going unanswered, Tom is the hire. He's ready to answer your phones, qualify insurance claims, and feed your pipeline before your competition even wakes up. Start a 14-day free trial and have him live before the next cell rolls through.