The Adjuster Called at 4pm Friday. You Missed It.
It's 4:07pm on a Friday. An insurance adjuster calls to schedule a re-inspection on a $34,000 TPO job your crew finished last month. You're on a ladder. Your office manager already left. The call goes to voicemail.
By Monday morning, the homeowner's attorney has looped in a public adjuster who refers to a different contractor. You lost the supplement - not because your Xactimate scope was wrong, but because nobody picked up.
The Window Is Shorter Than You Think
In storm-belt markets, the contractor who responds first wins somewhere between 60 and 80 percent of insurance-track jobs. That's not a guess - that's what AccuLynx data and contractors in our network report consistently. Adjusters move fast. Homeowners panic. The competitor down the road who answers at 4pm Friday gets the re-inspection scheduled before you even hear your voicemail notification.
This is a response-time problem, not a sales problem.
What Tom Does While You're on the Roof
Tom is ARC's AI receptionist teammate. He handles inbound calls, texts, and web form submissions around the clock - including the ones that come in at 2:47am after a hail event rolls through your market.
When a homeowner fills out your storm-damage form at 11pm, Tom responds within minutes, confirms the address, asks whether they've already filed with their carrier, and books the inspection directly into your calendar. By the time you're drinking coffee the next morning, that lead is already in JobNimbus with notes attached.
One storm-belt contractor we work with added Tom to their operation before a major hail season. They stopped losing Friday-afternoon and weekend leads entirely. Their crews stayed booked four weeks out because no inbound request went cold.
The Supplement Follow-Up Problem Is Separate
Tom handles the front door. But what about the supplement cycle - the back-and-forth with carriers on depreciation holds, code upgrade line items, or O&P disputes?
That's where Hudson, ARC's outreach teammate, runs follow-up sequences. Hudson tracks open supplement requests and sends timed follow-up messages to adjusters and homeowners so nothing stalls out in someone's inbox. You stay focused on ITEL reports and Xactimate scopes. Hudson keeps the communication chain moving.
Together, Tom and Hudson cover the two biggest revenue leaks in a storm-chasing operation: missed first contact and stalled claim follow-up.
What This Costs and What It Covers
Hiring Tom alone starts at the Starter tier - $1,499 per month plus a one-time $5,000 onboarding fee. That onboarding is where we build out your call scripts, your inspection booking logic, and your JobNimbus or AccuLynx integration so Tom actually fits your workflow instead of creating more work.
If you want Tom and Hudson both running - inbound covered, supplement follow-up covered - that's the Crew tier at $2,499 per month. Most roofing contractors who are doing real storm volume end up at the Full Team plan at $4,999/mo, which adds sales, marketing, and operations coverage so the whole pipeline runs without you babysitting it.
All tiers include a 14-day free trial.
Start Here Before the Next Storm System Hits
The worst time to fix a response-time problem is during a storm event when leads are flooding in and you're already stretched. The best time is right now, when you can set it up properly.
Start by hiring Tom - your after-hours receptionist who never misses a call, never takes a weekend, and gets your inspection calendar filled before your competitors even check their messages. Before you commit, get a free AI audit at /audit. We'll build a 15-plus page custom report - delivered in 24 hours - that maps exactly where your current operation is leaking leads and what an AI teammate setup would look like for your specific market and job volume.
Sutton, Hudson, Tom, Sarah, Christi, Mike. Six named AI teammates working 24/7. The audit maps which one bleeds the most money in your shop today.
The 2:47am storm lead — and why your best roofer never sees it
A storm rolls through. Homeowners text at night. The first roofer to reply gets the inspection.
The Adjuster Called at 6 PM. You Missed It. They Hired Someone Else.
A storm rolls through on a Tuesday, an adjuster calls at 6:03 PM to scope a supplement, and your voicemail costs you a $28k job.
The Adjuster Called at 4pm Friday. You Missed It.
A supplement request sitting in voicemail over the weekend costs more than the job - here's how one roofer stopped bleeding Friday leads.
