The Adjuster Called Back at 4pm Friday. Nobody Answered.
The Call You Missed on Friday at 4:02pm
The adjuster called back. Your crew was on a tear-off in the next county, your office manager had already left, and the call went to voicemail. By Monday morning, the homeowner had already signed with the contractor who picked up.
That job was probably a $12,000 to $18,000 replacement - plus a supplement if you know how to work Xactimate line items. Gone because of a two-hour window.
Storm Season Runs on Response Time, Not Reputation
After a hail event, homeowners call three to five contractors. They sign with whoever gets back to them first - not the best crew, not the most experienced estimator, not the one with the strongest Xactimate packets. The first callback wins.
The same rule applies to adjuster coordination calls. If your number is on the claim file and the adjuster rings you to schedule the inspection, a missed call can push the whole job back a week - or hand it to a competitor who was already on-site.
What Tom Does While You're on a Roof
Tom is ARC's AI receptionist. He answers every inbound call - 2:47am storm inquiry, Friday afternoon adjuster callback, Sunday evening homeowner who just found interior water damage - and he handles it like a trained front-office hire.
For roofing contractors, Tom qualifies the lead against your criteria (hail vs. wind, claim filed vs. not, roof age), books the inspection directly into your AccuLynx or JobNimbus calendar, and sends the homeowner a confirmation text with your company name on it. No voicemail. No missed opportunity logged as a "callback attempt" that never happened.
One storm-belt contractor we work with ran Tom through an entire hail season in central Texas. They stopped losing Friday-afternoon adjuster calls entirely and closed three supplemental jobs that would have stalled waiting for a return call.
The Insurance Claim Pipeline Has Four Leak Points
First contact after the storm. Adjuster scheduling. Supplement follow-up when the carrier low-balls the Xactimate estimate. And the final approval call before the check gets cut.
Every one of those touchpoints is a phone call or a form fill that can go unanswered. Tom covers the first two. Hudson - ARC's outreach teammate - handles the follow-up sequence when a lead goes cold after the initial inspection, pinging homeowners through the supplement negotiation phase so you're not chasing them manually while you're pricing the next job.
What This Costs vs. What You're Losing
Tom alone starts at $1,499 per month on the Starter tier - plus a one-time onboarding fee. A single recovered insurance replacement job likely covers that for the month. Two recovered jobs and you're ahead on the Full Team plan at $4,999, where you get Tom, Hudson, and two other teammates covering sales, marketing, and ops while you stay on the tools.
Before you pick a tier, the smarter move is to understand exactly where your leads are leaking. Our free AI audit is a 15-plus page custom report built around your actual call volume, lead sources, and pipeline gaps - delivered in 24 hours.
Start With Tom, Then Add the Rest
If you're losing insurance jobs to whoever answers first, Tom is the hire to make right now. He covers the after-hours window, the adjuster callbacks, and the Friday afternoon black hole that's costing you signed contracts every storm season.
Get the free AI audit first. It'll show you exactly how many leads are slipping through and which teammate fills the gap - so you're not guessing at a solution, you're hiring for a specific problem.
Sutton, Hudson, Tom, Sarah, Christi, Mike. Six named AI teammates working 24/7. The audit maps which one bleeds the most money in your shop today.
The 2:47am storm lead — and why your best roofer never sees it
A storm rolls through. Homeowners text at night. The first roofer to reply gets the inspection.
The Adjuster Called at 6 PM. You Missed It. They Hired Someone Else.
A storm rolls through on a Tuesday, an adjuster calls at 6:03 PM to scope a supplement, and your voicemail costs you a $28k job.
The Adjuster Called at 4pm Friday. You Missed It.
A supplement request sitting in voicemail over the weekend costs more than the job - here's how one roofer stopped bleeding Friday leads.
